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Freitag, 20. Juli 2007

Glossary

Glossary


2d-code

2d-codes are the further development of 1d barcodes which you can find on every single product (in this the case the EAN). The capacity of data of 2d-codes is basically superior and they are predominantly impassible for errors while the reading out process. Most of them have the shape of a square and are based on a two-dimensional bit pattern. Here you find further information on that. 2D barcodes are widely in use in the logistics but there is also a huge number of other application areas. One of them is mobile tagging.

3d-code
In a 3d-code much more information can be saved as in his two-dimensional precursor. Besides the x- and the y-axis colour is used as the third dimension for saving data. By now the modules of 2d barcodes could adopt to states- black or white. With the third dimension the number of extra variations can be extended by a number of 256.

Brandable Codes
In a brandable codes it is possible to integrate a logo. By pasting a logo in a code it is possible to assign it to a company or product anytime. That's why it is very appropriate for the purpose of marketing.

Commercial tagging
Commercial tagging includes the use of more-dimensional barcodes, especially in the fields of mobile marketing and advertising. Showcases in this context are additional information on products
(f.e. the nutrient content on hamburgers), direct downloads (f.e. free ringtones, clips or mobile games) and the direct link to a specific site of a company. Particulary in the field of commercial tagging it is vital that the code is able to be branded (= it is possible to integrate a logo in the code).

DataMatrix
The DataMatrix is one of the most used 2d barcodes in the world. It was developed in the late 80s and comes in to operation especially in the car industries. Due to his excellent abilities during concerning to read operations with mobile devices, the DataMatrix is very appropriate for mobile tagging. Here you are the best reader for the DataMatrix:

Kaywa
Quickmark
Activeprint


CoolDataMatrix
The CoolDataMatrix was created as further development of the DataMatrix by HP Labs in Bristol. DataMatrix modules are transfered into dots. This results in an improvement of the read operation and capacity of data.


Java
Java is an operating system which is also commonly installed on mobile devices. In terms of reader technology the software is not as appropriate as Windows mobile or Symbian. Because of the reduced acess to camera features and the lack of realtime support read operations are not as effective as other operating sytems.

Mobile phones operation sytems

This list is not complete overview of the market. It is rather serves as an orientation.


Motorola:
Types with Symbian as an operation system:
Z8, A920, A925, A1000

All other types of Motorola has Java as an operating system.

Nokia:
All types withSymbian as an operating system:
3230, 3250, 5500, 5700, 6260, 6290, 6600, 6630, 6670, 6680, 6681, 6682, 7610, 7710, 9300, 9500, e50, e60, e61, e65, e70, n70, n71, n72, n73, n75, n76, n80, n90, n91, n93, n93i, n95.
All other types of Nokia has Java as an operating system.

Palm:
All types have Symbian an an operating system.

Panasonic:
Types with Symbian as an operating system:
X700, X800
All other types of Panasonic has Java as an operating system.

Samsung:
Types with Symbian as an operating system:
SGH-i520, SHG-D720, SHG-D730
All other types of Samsung has Java as an operating system.


Siemens:
Types with Symbian Betriebssystem:
SX1
Types with Java as an operating system:
C81, el71, m75, me75, s75

Sony Ericsson:

Types with Symbian Betriebssystem:
P900, P990, M600i, W950
All other types of Sony Ericsson has Java as an operating system.

Types with Windows Mobile:
C600, HTC MteoR, HTC P3300, HTC P3350, HTC P3600, HTC P4350, HTC s310, HTC S620, HTC s710, HTC Tytn, Mio A701, Qtek 8310, Qtek 8500, Qtek 9000, Qtek 9100, Qtek s200, SPV c100


Mobile Codes Consortium (MC2)
Several companies like Nokia and Telefonica O2 Europe incorporate for defining a standard code with the aim of boosting mobile tagging in Europe.


Mobile tagging
mobile tagging means reading out a 2d or 3d barcode by using the camera of a mobile device.


Public tagging
In terms of public tagging barcodes serve as a hyperlink to additional information on public information carriers. These information may include location plans, customer reviews or other non-commercial advices.


Private tagging
In the view of private tagging personal motives come to the fore. Besides the oppurtunitity of creating direct hyperlinks on blogs or profiles, it is possible to participate immediately in online auctions (f.e. barcodes on cars with ebay hyperlinks). Furthermore barcodes allow services like saving data automatically in the contact list of mobile phones by scanning a code, , which are prinred on business cards.

In addtion to better user friendliness, private tagging offers novel opportunties for self-portrayal.


Reader
In this contexte a reader is a specific software which enables reading out a more-dimensional barcode by the camera of a mobile device.

Semacode
The Semacode is a variation of the DataMatrix. It is distributed by the homonyous company.

Recommended reader:
Kaywa
Quickmark
Activeprint


Symbian
The sofware company Symbian creates operating systems for mobile devices. This includes the brands Nokia, Sony Ericsson, Motorola, Panasonic, Samsung, Sendo, BenQ, Fujitsu and Siemens. Emently in view of reader software the operation system plays a major role. The plattform allows full acess to the features of the camera. Moreover the realtime scanning of a barcode is possible.


Tag
This term is used in many relations. In view of mobile tagging it is synome with 2d- or 3d-codes.

Vcard
A vcard is a digital business card. It is often integrated in html pages or attached by emails. The main benefit of a vard is the one-click-save feature right into the address book. It is also possible to save a vcard in a 2d-code. This code may include inter alia name, phone number or email address. Only one scan of the barcode is required for saving its content to the address book of a mobile device.


Video Code
A video code creates a quick sequence of barcodes. Due to this so-called streaming huge amounts of data may be directly saved in and read out by the code (f.e. ringtones).


QR-Code
This code was originally made by the japanese company Denso for the use in the car industries. By the now the QR-Code has advanced to the Asian standard code for mobile tagging. In Japan it is tagged 50 million times daily.

Windows Mobile:

Windows Mobile is an operating system for many PDAs and smartphones. Like Symbian Windows Mobile offers benfits in the use of reader software. These includes the acess of the camera features and the realtime recognition.

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